广告创意是广告传播活动中非常重要的一个环节。许多有志于从事广告事业的人就是期望在这个充满自由创意的天地里发挥自己的想象力和创造力。然而,广告创作毕竟不同于艺术创作及文化娱乐,广告行业必须遵守广告营销的基本规律,将客户的商业信息准确地传达给受众,从而达到与社会 Advertising creativity is a very important part of advertising communication activities. Many aspiring people are looking forward to playing their own imagination and creativity in this world of freedom and creativity. However, creative advertising, after all, is different from the arts and culture and entertainment, the advertising industry must comply with the basic rules of advertising, the customer’s business information accurately conveyed to the audience, so as to achieve with the community