本文采用问卷调查、文献资料调研等方法,对宜春市居民体育消费的现状进行了综合性研究。结果表明:宜春市居民体育消费整体水平不高,但消费总量呈增长态势;实物型体育消费将持续性增长,但消费档次将不断拉大,个性化、多元化消费的趋势开始显现;观赏型体育消费者群体日益壮大;参与型体育消费将为带动整个体育消费快速增长的主流。它将推动宜春体育产业的发展成为宜春经济发展的新的增长点。 In this paper, a questionnaire survey, literature research and other methods, the status quo of Yichun City residents in sports consumption conducted a comprehensive study. The results show that: the overall level of sports consumption of residents in Yichun City is not high, but the total consumption shows a growing trend; the physical sports consumption will continue to grow, but the consumer grade will continue to widen, with individualized and diversified consumption trends beginning to appear; Type sports consumer groups growing; participatory sports consumption will be driven by the rapid growth of the mainstream sports consumption. It will promote the development of Yichun sports industry has become a new economic growth point of Yichun growth.