随着中国市场经济的不断发展,“制播分离”成为近年来中国广播电视体制改革的重要方面。体育电视由于其强调趣味娱乐的特殊属性,是最适合市场化运作的电视节目类型,成为了制播分离的先遣军。通过案例分析,专家访谈等方法对体育电视制播分离存在的必要性、发展现状进行研究,从而找出中国体育电视制播分离存在的问题、发展的瓶颈,提出相应的对策。 With the continuous development of China’s market economy, “separation of production and broadcasting” has become an important aspect of China’s radio and television system reform in recent years. Because of its emphasis on the fun entertainment special attributes, sports television is the most suitable for the market-oriented operation of the type of television programs, has become the separation of production and broadcasting of the advance army. Through case study and expert interviews, the paper analyzes the necessity and current situation of the separation of sports television broadcasting and broadcasting so as to find out the problems and bottlenecks in the separation of sports television broadcasting in China and put forward corresponding countermeasures.