论文部分内容阅读
从奥斯卡的经营法则中,可以学习一些经营理念作为含“金”量最高的电影节,奥斯卡不仅仅是电影界的盛典,更是一场电影业最成功的营销庆典。今年,耄耋之年的她依然风头正劲地与商业相拥而舞——据估计本届奥斯卡仅其衍生收入将超过13亿美元——这个数字让戛纳、柏林还有威尼斯等电影节,难以望其项背。奥斯卡如此风光,秘密何在?——清晰的商业逻辑与经营智慧大概是其长盛82年的原因。“包装”华丽奥斯卡最有看头的就是颁奖典
From the Oscars’ operating principles, you can learn some business philosophy as the highest level film festival, Oscars is not only a movie industry festival, but also a movie industry’s most successful marketing celebration. This year, her childhood is still stormed with business and business embracing dance - it is estimated that the current Oscars alone will generate more than 1.3 billion in revenue - this figure to Cannes, Berlin and Venice and other film festival, it is difficult Looking back. Oscar is so beautiful, what is the secret? - Clear business logic and business intelligence is probably the reason for its 82 years in Changsheng. “Packaging ” Gorgeous Oscars is the most spectacular awards ceremony