在高度信息化的广告业,如何在经营中实行科学化的管理以提高经济效益,始终是企业关注的焦点.而运用信息系统的控制原理特别是信息的负反馈与正反馈机制对广告经营中的效果进行跟踪检测,恰好可以辅助效益好的广告持续平稳地开展下去;同时提醒经营者适时停止效益差的或是导致亏损的广告项目. In the highly informative advertising industry, how to implement scientific management in business to improve economic efficiency has always been the focus of enterprises, while the control principle of information system, especially the negative feedback and positive feedback mechanism of information, Of the results of the follow-up testing, just to help effective advertising continued steady smoothly; also remind operators to timely stop the poor or leading to loss of advertising projects.