采用管理学理论并与编辑管理工作实践紧密结合的研究方法，就体育学院学报如何在激烈的市场经济竞争中，塑造优良社会形象的方法与手段等问题，进行了详细的论述。即以党的四项基本原则作为办刊的宗旨与准则；努力使学报办出特色；加强管理，抓好编辑部成员的自身建设；不断提高办刊质量，力求社会效益与经济效益的有机结合 Using the management theory and the editing management work closely integrated research methods, on how to deal with the Journal of Institute of Physical Education in the fierce competition in the market economy, methods and means of shaping a good social image and other issues were discussed in detail. That is, the four basic principles of the Party as the purpose and guidelines for running the journal; strive to make the journal run distinctive; strengthen management, do a good job editorial board members of the self-construction; continuously improve the quality of journalism, and strive for social and economic benefits of the organic combination