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微博营销一定不是单向的品牌灌输,而是双向的情感交流,赋予营销以情感。新年过后的一天,我参加了一个企业的营销规划大会,这个公司是做休闲食品的,消费定位年轻时尚群体,但产品一直不温不火,咨询公司分析是营销方式不新颖,于是在新一年的规划中,老板拍板要搞“时尚化”的营销,厚厚的规划书中,最吸引我的就是“利用企业微博进行营销,与年轻消费群体做好沟通”。
Weibo marketing is certainly not one-way brand instillation, but two-way emotional exchange, giving marketing to emotion. One day after the New Year, I participated in an enterprise marketing planning conference, the company is doing snack foods, consumer positioning young fashion group, but the product has been tepid, consulting company analysis is the marketing is not new, so the new one Years of planning, the boss to engage in fashion “fashion” marketing, planning a thick book, the most attractive to me is the “use of microblogging for business marketing, and young consumer groups to communicate”.