新媒体时代的发展给高职学校的学生思想政治教育工作带来了很大的机遇和挑战,如何在新媒体环境下做好思想政治教育工作成为当前比较热门的研究课题。本文首先简要介绍了新媒体的概念和特点,然后分析了新媒体对高职学生思想教育工作带来的机遇和挑战,最后对于如何在新媒体环境下做好高职学生的思想政治教育工作提出了一些自己的见解和看法。 The development of the new media era has brought great opportunities and challenges to the ideological and political education for students in higher vocational schools. How to do a good job in ideological and political education under the new media environment has become a hot research topic at present. This paper first briefly introduces the concept and characteristics of new media, and then analyzes the new media’s opportunities and challenges for higher vocational students in ideological education. Finally, it is proposed how to do the ideological and political education for higher vocational students under the new media environment Some of my own opinions and opinions