创造性思维是一种勇于探索未知领域，敢于提出新问题、新见解的进取性的思维方式，它充分体现了人类思维所特有的能动性，是打开记者发现力的“金钥匙”。新闻工作者的创造性思维具备如下特征：①求异性；②宏观性；③多向性；④开放性；⑤前瞻性；⑥问题性。记者的创造性思维有两个支撑点：一个是掌握各种理论与新知，一个是扎实、深入的调查研究。也就是说，靠两个基本功：一是理论的基本功，二是调查研究的基本功。 Creative thinking is an enterprising way of thinking that can boldly explore unknown fields and dare to come up with new problems and new ideas. It fully embodies the unique initiative of human thinking and is the “golden key” for opening the reporter’s discovery power. Journalists’ creative thinking has the following characteristics: ① seeking the opposite sex; ② macro; ③ multidirectional; ④ open; ⑤ forward-looking; ⑥ problems. The reporter’s creative thinking has two support points: one is to master a variety of theories and new knowledge, one is a solid, in-depth research. In other words, by two basic skills: First, the basic skills of theory, and second, the basic skills of research.