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2003年2月18日,实达网络科技有限公司在福州召开了一次规模宏大的发布会,宣布为其网络产品赋予一个全新的“锐捷”产品品牌,以实现从“实达”到“锐捷”的跨越。在国内网络市场向应用转型的大背景下,实达网络产品已经完成了向网络应用解决方案提供商的转型。但现有的“实达网络产品”品牌模式体现不出来新的特征,原因是“实达”主品牌已经容纳太多声音,不利于形成专业的品牌特征。实达网络科技公司把实达网络产品的核心“锐捷”理念上升为实达网络产品品牌,以此达到核心经营理念与品牌名称标识的一致。
February 18, 2003, Shida Network Technology Co., Ltd. held a grand conference in Fuzhou, announced that its network products to give a brand new “Ruijie” brand in order to achieve from the “Shida ”To“ Ruijie ”leap. In the domestic network market to the application of the context of transformation, Shida network products have completed the transition to the network application solutions provider. However, the existing “Shida network products ” brand model does not reflect the new features, because “Shida ” the main brand has to accommodate too much voice, is not conducive to the formation of a professional brand features. Shida network technology company Shida network products core “Ruijie” concept up to Shida network product brand, in order to achieve the core business philosophy and brand name identification of the same.