营销是一个外来的概念,自然,初学时我们要向外来的和尚取经,但洋经是否能够为我们拨开迷雾、破解难题,却值得商榷。这些年来我们听科特勒老人家说得够多了,从市场营销、社会营销、国家营销到水平营销,中国的企业届就像一块试验田,听任外来的试验品种一茬接一茬,让我们应接不暇,然而这外来的种子是否能够在中国生根发芽,开花结果却也难以推断。总 Marketing is an external concept. Naturally, we have to learn from foreign monks when we begin our education. However, it is debatable whether the foreign economy can solve the problem for us. Over the years, we have heard enough from Kotler elders that from the marketing, social marketing and state marketing to horizontal marketing, the Chinese enterprises are like a field of experimentation. Letting ourselves be overwhelmed by the assumption of alien experimental varieties, However, whether the foreign seeds can take root in China and the result of flowering is difficult to infer. total