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城市台以其具有地方特色、贴近生活的新闻节目为当地党委政府所必须,为当地老百姓所喜闻乐见,新闻节目也成为城市台赖以生存的特殊资源。新媒介的发展,对处在各级卫视挤压下的城市台来说无疑是雪上加霜。面对内外夹击,城市台的新闻节目应该主动融入多媒介,在融合中探寻新的发展路径。一、迅猛发展的新媒介对城市电视台是挑战还是机遇?信息技术、卫星技术和网络技术的高速发展,使传统媒介的界限渐趋模糊,融媒介成为重要的发展趋势。据数据显示,2012年底,全国网民总数达到5.64
Urban Taiwan with its local characteristics, close to life news programs for the local party committees and governments necessary for the local people are loved, news programs have become the city of Taiwanese special resources to survive. The development of new media will undoubtedly be even worse for the urban stations under the squeeze of TV at all levels. In the face of internal and external attacks, the news programs of the urban Taiwan should take the initiative to integrate into the multi-media and seek for new development paths in the integration. I. Rapid Development of New Media Is a Challenge or Opportunity for City TV Stations The rapid development of information technology, satellite technology and network technology has blurred the boundaries of traditional media and has become an important trend of development. According to statistics, by the end of 2012, the total number of Internet users nationwide reached 5.64