随着科学技术的飞速发展,新产品层出不穷,新服务五花八门,消费者的选择空间不断扩大,面对买方市场的激烈竞争,企业固守传统的营销方式已经不能适应新形势的要求。同时,随着人们生活水平的提高,顾客需求呈现出新的特点,消费观念更加开放,消费需求更加多样化、个性化,消费者更加 With the rapid development of science and technology, new products emerge one after another, new services are widely available, and consumers are constantly expanding their choices. In the face of keen competition in the buyer’s market, enterprises are unable to adapt their traditional marketing methods to the needs of the new situation. At the same time, with the improvement of people’s living standards, the demand of customers presents new characteristics, the concepts of consumption are more open, the consumer demand is more diversified, the individualized and the consumers more