“飞人”牌家用缝纫机是有几十年历史的老名牌产品.“十年动乱”时,因“飞人”涉有“四旧”嫌疑,被改为“上海”牌.当1978年再度恢复“飞人”商标时,竟有不少人以为这是一个新牌子,其声誉大不如以前了.为什么变动一下商标,就会产生这样的结果呢?心理学告诉我们:人的记忆具有连贯性.记忆之所以能够连贯,是因为人们在认识或再认事物时,往往依靠对事物的个性部分或特征部分的感知.这些个性或特征的重复出现,就可以唤起人们对事物整体的记忆.一些名牌产品之所以会在群众中产生影响,不仅因为有它独 “Flying people ” brand household sewing machine is a famous brand product with several decades of history. “Ten years of turmoil ”, because “trapeze ” involved “four old ” suspects, was changed to “Shanghai ”Brand.“ When the resumption of the ”trapeze " trademark in 1978, there are actually many people think this is a new brand, its reputation is not as good as before .Why change the trademark, it will produce such a result? Learn to tell us: human memory is consistent. The reason why memory can be coherent, because people recognize or re-recognition of things, often rely on the perception of the individual parts or features of things, the repetition of these personalities or features, Can arouse people’s memory of things as a whole.The reason why some brand-name products will have an impact on the masses, not only because of its independence