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在近10年的教育新闻采访中,记者多次目睹并参与采访了许多学校意外、危机事件的发生,其中一些学校在危机公关中,由于处理不当而造成严重的后果,而一些学校则非常精彩地化解了矛盾,走出危机。以下是记者在采访中遇到的一些典型案例和分析,希望这些或成功、或失败的案例能带给教育管理者以思考,避免造成类似宝洁公司“SK-II”事件的尴尬局面。
During the nearly 10 years of educational press interviews, reporters have witnessed and participated in many interviews with many school accidents and crises. Some of them have had serious consequences in the crisis public relations because of improper handling. Some schools are very splendid To resolve the contradiction, out of the crisis. The following are some typical cases and analyzes encountered by reporters during the interview. We hope these successful cases or unsuccessful cases can bring education managers to think about it and avoid the embarrassment similar to Procter & Gamble’s “SK-II” incident.