《阿凡达》的中国市场预示着一个占全球7%,占全美25%的市场份额。随着奥斯卡的落幕,历时三个多月的《阿凡达》的“全球事件效应”已经基本归于平缓,尽管直到今天还有热心影迷在排队等候那难求的一票。截至3月14日的官方统计数字显示,该片的美加票房为7.3亿美元,海外票房为18.88亿美元,全球总票房为26.18亿美元。其中包括中国市场的1.86亿美元(12.7亿元人民币),占美国本土票房的四分之一强,居其所有海外市场之首,远高于排名第二的法国的1.55亿美元票房。 The Chinese market for “Avatar” heralds a market share of 7% of the world and 25% of the U.S. As the Oscars ended, the “global event effect” of “Avatar”, which lasted more than three months, has basically been at a low level, although there are enthusiastic fans waiting in line for the hard-won one. As of March 14, official statistics show that the film’s U.S.-Canada box office was 730 million U.S. dollars, overseas box-office was 1.888 billion U.S. dollars and global total box office was 2.618 billion U.S. dollars. Including 186 million U.S. dollars (1.27 billion yuan) in the Chinese market, accounting for more than a quarter of the U.S. domestic box office, ranking the first in all overseas markets and well above the 255 million box office in France ranked second.