今年是传统节日进入法定假日体系的第二年。作为中华民族文化遗产重要组成部分的传统节日,是历史和文化的积淀和再现,是中华民族情感和心理的聚合,是文化认同、民族认同、国家认同的重要标志。电视因其丰富的媒体资源和强势的话语权,在传统节日文化保护中,有着其他媒介难以企及的优势。被列入第一批国家级非物质文化遗产名录的清明 This year marks the second year after the traditional festival enters the statutory holiday system. The traditional festival, as an important part of the Chinese cultural heritage, is the accumulation and reappearance of history and culture. It is the aggregation of the Chinese nation’s emotion and psychology and an important symbol of cultural identity, national identity and national identity. Because of its rich media resources and strong discourse power, TV has the advantage of other media in traditional festival culture protection. Was included in the first batch of national intangible cultural heritage list of Ching Ming