本文介绍了军工市场的特点,具有采购周期长,涉及部门多人员广,受计划影响,集中度高的特。实施客户关系管理有利于提升企业的核心竞争力,而客户关系管理系统又是实施这个管理思想的依托。本文根据军工市场特点,并提出客户关系管理系统框架的思考和分析。 This article describes the characteristics of the military market, with a long procurement cycle, involving a wide range of departments, affected by the plan, the concentration of high special. The implementation of customer relationship management is conducive to enhance the core competitiveness of enterprises, and customer relationship management system is the implementation of this management idea. Based on the characteristics of the military market, this paper puts forward the thinking and analysis of the CRM framework.