论文部分内容阅读
本文以《体育画报》英文版、中文版为范本,从报道领域、文本报道特点、以受众定位为中心的内容导向,以及栏目设置、封面设计、版面编排、图片视觉艺术,衍生产品等方面进行了对比分析,从中窥探出《体育画报》中文版对英文版在不同方面的继承与创新,并将这些继承与创新点放大至国际体育期刊本土化的进程来研究。
The article takes the sports pictorial English version and the Chinese version as a template, from the coverage of the field, the characteristics of the text report, the content orientation centered on audience positioning, and the column setting, cover design, layout, picture visual arts, derivative products and so on The comparative analysis shows that the Chinese version of Sports Illustrated inherits and innovates the English version in different aspects and enlarges the inheritance and innovation to the localization of the international sports periodicals.