随着国家对外经济贸易的快速发展以及经济全球化趋势的进一步加强,如何在教授学生专业商务英语知识的同时,培养其日后对外商务活动中的跨文化交际的能力,成为商务英语专业教师所广泛关注的问题。本文通过介绍跨文化差异在商务场合的表现体现出文化导入对于商务英语教学的必要性,并且对商务英语教学中文化导入的原则和对策进行了探讨和研究。 With the rapid development of the country’s foreign economic and trade and the further strengthening of the economic globalization trend, how to teach students professional business English knowledge while cultivating their ability for future cross-cultural communication in external business activities has become an area where business English teachers are widely Concerns. This article demonstrates the necessity of cultural introduction to business English teaching by introducing the performance of cross-cultural differences in business situations. It also discusses and studies the principles and countermeasures of business introduction in business English teaching.