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在品牌整体营销过程中,将线上的数字营销与传统媒体的线下营销手段相结合,才会产生更好的传播效果。DCCI曾预测2013年数字营销的四大趋势是移动设备营销、内容营销、社交媒体和作者排名。回顾这一年来,致力于数字营销和大数据的广告公司百花齐放,数字营销技术手段日新月异,在广告主心目中的地位也日益上升。与此同时,数字营销也面临着许多质疑和挑战。对于2013年数
In the overall brand marketing process, the online digital marketing and traditional media, offline marketing methods will have a better communication effect. DCCI had forecast four major trends in digital marketing in 2013 as mobile device marketing, content marketing, social media and author rankings. Recalling the past year, dedicated to digital marketing and big data advertising company flourishing, digital marketing techniques with each passing day, in the eyes of advertisers are also rising position. At the same time, digital marketing faces many challenges and challenges. For the year 2013