社会主义市场经济的建立，把企业推向市场。企业要想在激烈的市场竞争中立于不败之地，就必须采取积极有效的措施来树立自己美好的形象。为此必须正确认识和全面理解构成企业形象的各个要素、各个环节，同时要了解与企业有直接或间接关系的公众的愿望、反应和看法，并在企业经营过程中不断加以调整和改进，以求尽可能地满足各方面公众的愿望和要求。 The establishment of a socialist market economy has brought companies to market. If an enterprise wants to be invincible in the fierce market competition, it must take active and effective measures to establish its own beautiful image. Therefore, we must correctly understand and comprehensively understand the various elements and links that make up a company’s image. At the same time, we must understand the aspirations, reactions, and opinions of the public that have a direct or indirect relationship with the company and constantly adjust and improve it in the course of business operations. Seek to meet as much as possible the wishes and requirements of the public in all aspects.