移动互联等新技术的发展让信息爆炸的速度进一步呈几何式增长,加上产品的极大丰富,新老品牌之间的博弈堪称惨烈。什么方式可以让这种局面迅速改观?在由机械工业出版社于近日举行的“影响中国企业家最深的商业战略思想—定位读书会”上,特劳特(中国)战略定位咨询公司全球合伙人谢伟山讲授了一堂定位理论课。在他看来,诞生于上世纪70年代的定位理论在当下依旧是让品牌成为顾客首选的利器,能够帮助企业摆脱惨烈的产品竞争。品牌是在顾客的大脑里打造的。新技术再发展,消费者的心智规律是不会改变的。“产品研发、产品质 With the development of new technologies such as mobile internet, the speed of information explosion further increases in a geometric manner. With the great product enrichment, the game between new and old brands is fierce. What kind of ways can make this situation change rapidly? On the recent ”Mechanical Business Press“ influencing the deepest business strategy thinking of Chinese entrepreneurs - positioning book club ”, Trout (China) strategic positioning consulting firm global Xie Weishan partner taught a positioning theory class. In his view, the positioning theory born in the 70s of the 20th century still makes the brand the preferred tool for the customers at present and can help the enterprise to get rid of the fierce product competition. The brand is built in the customer’s brain. The re-development of new technologies, consumers’ mental rules will not change. "Product development, product quality