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从2012年8月17日微信公众平台推出以来,微信已经从单纯意义上的对讲机发展成大众传播信息的重要媒介,微信公众号也迅速成为线上线下实时互动的媒体平台,其交互性、实时性、高黏度也成为政府宣传本地区事务的主要平台之一。因此可以说,政务微信公众号的兴起与发展颠覆了传统的大众传播媒介形式。
Since the launch of WeChat public platform on August 17, 2012, WeChat has evolved from a simple walkie-talkie into an important medium for mass communication information. WeChat public account has also rapidly become a real-time interactive online and offline media platform with interactive, real-time Sexuality and high viscosity have also become one of the major platforms used by the government to promote the affairs of the region. Therefore, we can say that the rise and development of the government WeChat public account subverts the traditional form of mass media.