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从出版行业供应链的一般概念及结构模型出发,结合出版行业供应链的特点,分析了供应链中存在的主要问题,并主要从政府层面和核心企业的层面对出版行业供应链的优化提出了对策。
Based on the general conception and structure model of the supply chain in the publishing industry and the characteristics of the supply chain in the publishing industry, this paper analyzes the main problems in the supply chain and puts forward the optimization of the supply chain in the publishing industry from the governmental level and the core level Countermeasures.