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俗话说,商场如战场。确实是这样,铺天盖地的广告宣传、五花八门的营销手段,消费者可能觉得眼花缭乱,但精明的商家脑袋可清醒着呢。不管是B2B的商务模式,还是Client Golf的营销手段,都是商家打的一个个如意算盘。
B2B 商家对商家的电子商务
Meaning: An acronym for “business-to-business”. It describes transactions in which one company sells a service or product directly to another company.
B2B是目前发展非常迅猛的电子商务模式之一。这种电子商务模式是企业与企业之间通过互联网进行产品、服务及信息的交换。传统的企业间的交易要耗费企业大量资源和时间,而B2B的交易方式大大降低了企业经营成本,而且为企业间的战略合作提供了基础,尤其受到中小企业的欢迎。
Some entrepreneurs prefer running B2B businesses to avoid having to deal with the end consumer or to better narrow their target market. (一些企业家喜欢使用B2B模式,这样可避免与终端消费者打交道,也更好地收窄了他们的目标市场。)
B2B is vital for organizations in the economy of the 21st century, and especially in times of economic crisis. (B2B模式在21世纪的经济中对企业起着至关重要的作用,尤其是在经济危机时期。)
Borrow Brains 借脑引智
Meaning: To consult with or temporarily hire a person who has expertise in a particular subject.
Borrow Brains顾名思义就是咨询或暂时聘用在某个领域有专长的人。现在越来越多的企业都很注重人才,越是有脑的人就越有机会晋升。只要你是个有才的人,就不愁没人雇用你,向你借脑(borrow brains)了。
Mrs. Hughes is not shy about borrowing brains from Canadian universities and elsewhere for foreign policy consultations. (休斯女士大胆地向加拿大多所大学和其他各地借脑引智,咨询外交政策事宜。)
It may help to borrow brains from the experience when you can’t think out of the box. (当你无法跳出框框去想问题的时候,不妨向有经验的人士借借脑,也许会有帮助。)
Distant Work 远程工作
Meaning: Office work performed at a remote location.
既然有远程学习(distant learning),当然少不了远程工作(distant work)了。从事远程工作的人叫做distant worker,他们通常借助互联网或现代化通讯设备,在办公室以外的其他地方完成工作任务。比如说,在家里上班。你愿意从事distant work吗?
In order to overcome obstacles and thrive in a distant work arrangement, telecommuters must be able to direct and discipline their own performance and manage their time well. (为了克服困难和在远程工作安排中有突出表现,远距工作人员必须具备操控和严格执行他们各自的任务,并且能很好地安排时间的能力。)
More and more people take on a distant work so as to keep their jobs in the economic downturn. (越来越多的人从事远程工作以便在经济低迷时期保住他们的工作。)
Client Golf 客户式高尔夫球
Meaning: Golf played at a lower level to avoid defeating a business client.
人们常说,要谈好一桩生意,除了要有了得的专业技术,还得懂社交。和客户打高尔夫球就是一门社交技巧。客户式高尔夫球(Client Golf)就是指跟客户打初级高尔夫球以免令商业上的客户输球。换句话说,要取得生意上的成功,就得有“拍马屁”的本领。大客户打得开心,说不定就是你谈妥生意的
契机。
The manager can’t understand why salespeople stay up to get ready for a big meeting but don’t prepare as carefully for a round of client golf. (经理不明白为什么销售人员宁愿为了一个重要的会议而熬夜做准备,却不认真细致地准备一轮客户式高尔夫球。)
You should not underestimate the effect of client golf which may bring you a signed contract by surprise. (你不应该低估客户式高尔夫球的作用,它也许能出其不意地为你带来一张签约合同。)
B2B 商家对商家的电子商务
Meaning: An acronym for “business-to-business”. It describes transactions in which one company sells a service or product directly to another company.
B2B是目前发展非常迅猛的电子商务模式之一。这种电子商务模式是企业与企业之间通过互联网进行产品、服务及信息的交换。传统的企业间的交易要耗费企业大量资源和时间,而B2B的交易方式大大降低了企业经营成本,而且为企业间的战略合作提供了基础,尤其受到中小企业的欢迎。
Some entrepreneurs prefer running B2B businesses to avoid having to deal with the end consumer or to better narrow their target market. (一些企业家喜欢使用B2B模式,这样可避免与终端消费者打交道,也更好地收窄了他们的目标市场。)
B2B is vital for organizations in the economy of the 21st century, and especially in times of economic crisis. (B2B模式在21世纪的经济中对企业起着至关重要的作用,尤其是在经济危机时期。)
Borrow Brains 借脑引智
Meaning: To consult with or temporarily hire a person who has expertise in a particular subject.
Borrow Brains顾名思义就是咨询或暂时聘用在某个领域有专长的人。现在越来越多的企业都很注重人才,越是有脑的人就越有机会晋升。只要你是个有才的人,就不愁没人雇用你,向你借脑(borrow brains)了。
Mrs. Hughes is not shy about borrowing brains from Canadian universities and elsewhere for foreign policy consultations. (休斯女士大胆地向加拿大多所大学和其他各地借脑引智,咨询外交政策事宜。)
It may help to borrow brains from the experience when you can’t think out of the box. (当你无法跳出框框去想问题的时候,不妨向有经验的人士借借脑,也许会有帮助。)
Distant Work 远程工作
Meaning: Office work performed at a remote location.
既然有远程学习(distant learning),当然少不了远程工作(distant work)了。从事远程工作的人叫做distant worker,他们通常借助互联网或现代化通讯设备,在办公室以外的其他地方完成工作任务。比如说,在家里上班。你愿意从事distant work吗?
In order to overcome obstacles and thrive in a distant work arrangement, telecommuters must be able to direct and discipline their own performance and manage their time well. (为了克服困难和在远程工作安排中有突出表现,远距工作人员必须具备操控和严格执行他们各自的任务,并且能很好地安排时间的能力。)
More and more people take on a distant work so as to keep their jobs in the economic downturn. (越来越多的人从事远程工作以便在经济低迷时期保住他们的工作。)
Client Golf 客户式高尔夫球
Meaning: Golf played at a lower level to avoid defeating a business client.
人们常说,要谈好一桩生意,除了要有了得的专业技术,还得懂社交。和客户打高尔夫球就是一门社交技巧。客户式高尔夫球(Client Golf)就是指跟客户打初级高尔夫球以免令商业上的客户输球。换句话说,要取得生意上的成功,就得有“拍马屁”的本领。大客户打得开心,说不定就是你谈妥生意的
契机。
The manager can’t understand why salespeople stay up to get ready for a big meeting but don’t prepare as carefully for a round of client golf. (经理不明白为什么销售人员宁愿为了一个重要的会议而熬夜做准备,却不认真细致地准备一轮客户式高尔夫球。)
You should not underestimate the effect of client golf which may bring you a signed contract by surprise. (你不应该低估客户式高尔夫球的作用,它也许能出其不意地为你带来一张签约合同。)