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产业集群是一种普遍的经济现象,通常产业集群和区域品牌之间有着密不可分的关系:产业集群的发展与壮大是区域品牌得以形成的基础;而区域品牌的形成,又能够反过来进一步推动产业集群的发展,加强了区域产业的竞争优势,为区域经济的发展提供了有利条件和重要支撑。本文分析产业集群与区域品牌之间的互动关系,并从产业集群视角来探讨晋江区域品牌的建设现状及其存在的问题,从而提出相关的政策建议。
Industrial clusters are a common economic phenomenon. Usually, there is an inseparable relationship between industrial clusters and regional brands. The development and expansion of industrial clusters is the basis for the formation of regional brands; and the formation of regional brands can in turn further promote the development of regional brands. The development of industrial clusters has strengthened the competitive advantages of regional industries and provided favorable conditions and important support for the development of regional economies. This paper analyzes the interactive relationship between industrial clusters and regional brands, and discusses the current status of the construction of regional brands in Jinjiang and its existing problems from the perspective of industrial clusters, and puts forward relevant policy recommendations.