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近两年来,随着消费市场的需求增加,越来越多的中国品牌开始对高级定制业务表现出浓厚的兴趣,虽然企业对高级定制的理解各不相同,但他们都有一个共同的着眼点:通过高级定制来实现品牌乃至产业格局的转型。市场契机与品牌竞争2012年全球经济不振,中国9年来首次调低增长预期到7.5%,虽然有“内需”转向的利好,但处于白热化竞争的国内服装行业,压力与日俱增:原材料以及人工成本不断攀高,欧美订单的锐减,产品同
In recent two years, with the increasing demand in the consumer market, more and more Chinese brands have begun to show their strong interest in advanced customization businesses. Although enterprises have different understanding of advanced customization, they all share a common focus : Through the high-level customization to achieve the transformation of the brand and even the industrial pattern. Market Opportunity and Brand Competition In 2012, the global economy was sluggish. For the first time in 9 years, China lowered its growth forecast to 7.5%. Despite favorable domestic demand, the pressure is on the rise in the domestic apparel industry, which is facing intense competition: raw materials and labor costs Constantly rising, sharp drop in orders in Europe and America, the same products