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Companies experiment with an age-old advertising tactic to DVR-prooftheir messages As Garmin was working on its TV plan for the second quarter last year,the company issued a challenge for itself and its network partners to come up with new and creative ideas to get the GPS maker’s message across.NBC sales and marketing presented a rather novel proposal in response.“To NBC’s credit,they were like,’What if we do a live commercial?If you guys are open to that,we’ll try pitching that idea to The Tonight Show and NBC executives.”Garmin media and sponsorship manager Steve Lovell recounts.
Companies experiment with an age-old advertising tactic to DVR-prooftheir messages As Garmin was working on its TV plan for the second quarter last year, the company issued a challenge for itself and its network partners to come up with new and creative ideas to get the GPS maker’s message across .NBC sales and marketing presented a rather novel proposal in response. “To NBC’s credit, they were like, ’What if we do a a live commercial? If you guys are open to that, we’ll try to pitching that idea to The Tonight Show and NBC executives. ”Garmin media and sponsorship manager Steve Lovell recounts.