阿里自觉的危机响应,是为整个组织创造修补与革新的机会。2016年的中秋节被阿里月饼事件刷了屏。特别是知乎上当事人现身说法引起了各方争议。其实起因很简单,阿里订制的月饼品质很不错,员工可以一人一盒,然后还可以自己掏钱买,但是过了时限就无法买了。因为月饼还有剩余,于是阿里就搞了一个内部整点抢购秒杀的网页,秒杀成功的 Ali’s conscious response to crises is a chance to create a patchwork and innovation for the entire organization. The 2016 Mid-Autumn Festival was swept up by Ali moon cake incident. In particular, knowing that the parties themselves have come to terms has aroused controversy among all parties. In fact, the reason is very simple, Ali made moon cake quality is very good, employees can be one box, and then you can buy their own money, but after a time limit you can not buy. Because there are remaining moon cakes, so Ali engaged in an internal whole point of buying spike pages, spike success