曾经高高在上的电信运营商一朝脚踩大地才恍然大悟:原来,做电信的同卖日用品以及电视、洗衣机等家电的商家在本质上并没有什么不同。一样要追逐利益,一样要去讨“上帝”的欢心,一样要同竞争对手拼个死活。价格战的确初级,营销战和渠道战要向传统行业学习,落到实际则是明星代言与渠道圈地 Former telecom operators once stepped on the ground suddenly realized: it turns out that telecom business with the sale of daily necessities and television, washing machines and other appliances in the business is no different in essence. Just like chasing profits, just like going to discuss the favor of God, just like trying to compete with your competitors. Price war really junior, marketing warfare and channel war to learn from the traditional industries, fall into the reality is the celebrity endorsements and channel enclosure