浅议图书商品的宣传策略武汉测绘科技大学出版社叶钧，罗萍图书商品宣传具有传递信息，诱发需求，开拓市场，引导阅读的作用。最近几年，我国图书市场开放搞活的局面开始形成，市场竞争日益激烈，图书宣传活动也开始一改过去那种单调呆板的状态，而出现了多姿多彩的局面。... Propaganda Strategy of Books and Commodities Wuhan University of Surveying and Mapping Wuhan Science and Technology Publishing House Ye Jun, Luo Ping Books Product propaganda has the function of transmitting information, stimulating demand, opening up the market and guiding reading. In recent years, the situation of opening up and invigorating the book market in our country has started to take shape. The market competition is getting fiercer. Library propaganda activities have also started to change the monotonous and dull past, and a variety of situations have emerged. ...