所谓反向思维,是指为了解决某种问题按照正常的思维习惯已经难以得出有效的办法时,可以朝相反的思路做一番考虑。这是哲学上一种十分重要的思维方式,也是市场营销中的一种重要经营战略,运用得好,可以收到“山穷水尽疑无路,柳暗花明又一村”的艺术效果。那么,在市场营销活动中,如何才能运用好反向思维战略呢?让我们看看下面几个实例。 The so-called reverse thinking means that in order to solve certain problems, it is difficult to come up with effective methods in accordance with normal thinking habits, and you can think about the opposite way of thinking. This is a very important way of thinking in philosophy. It is also an important business strategy in marketing. If it is used well, it can receive the artistic effect of “a mountain is nowhere but there is no way out, and the village is full of flowers”. So, how can we use reverse thinking strategies in marketing activities? Let’s look at the following examples.