通过数学建模下的营销函数来分析电子商务模式下的网络营销模型,通过研究发现商品的价格、广告投入、销售模式设计投入以及物流投入这四个变量时营销网络销售量的关键性解释变量,其中商品的价格对网络营销的影响程度最大,其次是广告投入,物流投入和设计投入的影响较小。 Through the marketing function of mathematical modeling to analyze the e-commerce model of network marketing, through the study found that the price of goods, advertising investment, sales model design inputs and logistics investment in these four variables when marketing network sales volume of key explanatory variables , Of which the impact of the price of goods on the network marketing the greatest extent, followed by advertising investment, logistics input and design input less affected.