国内对保障措施和特殊保障措施进行了大量法律与经济分析,但很少涉及其中所蕴含的现代营销思想。事实上,在贸易中具有价格竞争优势的企业应全面理解《中国入世议定书》中的相关条款,善意看待保障措施与产业结构调整、市场过分抢占和非价格竞争导向之间的关系,重视其应承担的道义责任。 There are a lot of legal and economic analyzes on safeguards and special safeguards in China, but seldom involve the modern marketing ideas contained therein. In fact, enterprises that have a price competitive advantage in trade should fully understand the relevant provisions in the “Protocol to China’s Accession to the WTO”, take a good look at the relationship between safeguards and industrial restructuring, the over-seizing of the market and the non-price-oriented competition, and attach importance to them Undertake the moral responsibility.