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本文对整合市场营销理论的利害关系者进行分析,并尝试着对中国制药企业的利害关系者进行了分类和分析,以便制药企业根据自身资源综合运用各种市场营销工具与利害关系者进行双向沟通,向他们传播一致的信息,对他们提出的要求快速响应,维护和发展与他们的关系,使企业自身的品牌迅速建立起知名度,树立本企业的形象,从而保持自身的竞争优势。
This article analyzes the stakeholders who integrate the marketing theory and tries to classify and analyze the stakeholders in the Chinese pharmaceutical companies so that the pharmaceutical companies can make use of various marketing tools according to their own resources to conduct bidirectional communication with the stakeholders , Disseminate consistent information to them, respond quickly to their requests, maintain and develop their relationships with them, enable their own brands to quickly establish their reputation and establish their own image, so as to maintain their competitive advantages.