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本文在明确素质概念的基础上,进一步确定了素质教育的概念、内容、基本特征,并阐述了素质教育与考试之间的关系。广告学概论的学科性质决定了它的考试制度和方式。目前很多学校在广告学概论的考试方面或多或少的存在着一些弊端和不足,在对比分析我们学校的特点和其他学校的情况的前提下,吸收其他考试方式的优点,剔除其不足,找到一种既符合时代要求,也符合广告学规律和学科性质,更符合我们学校专业特点的教学效果测定的考试制度,以推动素质教育考试改革。
Based on the clear concept of quality, this paper further defines the concept, content and basic characteristics of quality education and expounds the relationship between quality education and examination. The nature of the discipline of advertising theory determines its examination system and method. At present, many schools have more or less disadvantages and deficiencies in the examination of advertising theory. Based on the comparative analysis of the characteristics of our schools and the situation of other schools, the advantages of other examination methods are absorbed, the deficiencies of them are eliminated, A kind of examination system that meets the requirements of the times and also complies with the rules of advertising and the nature of disciplines and more in line with the teaching characteristics of our school’s specialties so as to promote the reform of quality education examinations.