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兴建方志馆是各省市促进社会主义文化大发展大繁荣的重要举措之一。方志馆展厅投入巨大,收效甚微。主要原因有两方面:一是展现地情的形式和手段未紧跟时代发展的潮流。二是知名度不高,宣传不够。针对这两点,可以采用“走出去”“引进来”两种措施,即运用多样化、现代化的科技手段和加强公关意识、创新宣传观念。
The construction of Fangzhi Museum is one of the important measures for various provinces and municipalities to promote the great prosperity and development of socialist culture. Fangzhi Hall huge investment, with little success. There are two main reasons for this: First, the form and means of demonstrating geography are not closely following the trend of the times. Second, the popularity is not high, not enough publicity. In view of these two points, we can adopt two measures: “going out” and “bringing in”, that is, we use diversified and modern means of science and technology and public relations awareness to innovate the propaganda concepts.