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近日,奇瑞汽车在北京奥雅会展中心举办了一场以“精彩无限·领跑未来”为主题的品牌活动,借机向外界展现了一个全新的年轻化、国际化的奇瑞品牌新形象。作为本次活动的亮点,奇瑞首次公开发布了上海研发中心和领先的全球化研发体系,展现了奇瑞有意将下一代车型的研发能力和产品力提升至新高度的决心与诚意。此次品牌活动期间,奇瑞还首次发布了全新的品牌形象和人群定位,以及基于品牌形象的全新设计理念——Life in Motion。活动上,全新发布的概念车——FV2030更是对奇瑞的前瞻设计理念的精彩演绎。
Recently, Chery Automobile held a brand campaign in Beijing’s Aoya Convention and Exhibition Center with the theme of “Wonderful Infinity, Leading the Future,” and took the opportunity to show the world a brand new new image of the younger and more international Chery brand. As a highlight of this event, Chery debuted Shanghai R & D Center and its leading global R & D system for the first time, demonstrating Chery’s determination and sincerity to take R & D capabilities and product capabilities of next generation models to a new height. During the brand campaign, Chery also released its first brand image and crowd positioning for the first time, as well as a new design concept based on the brand image, Life in Motion. Activities, the newly released concept car - FV2030 is a wonderful interpretation of Chery’s forward-looking design concept.