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时至今日,期刊的竞争已经不仅仅限于文章内容之间的差别,而在于谁注重了文章以外的经营运作层面,谁就掌握了市场的主动权,从而由内到外围绕核心理念来打造、经营自己的品牌。由自治区妇联主管,自治区妇联、伊犁州妇联主办的《新疆妇女》(维吾尔文)的成功正是在这样的大背景下取得的。创刊于1954年的《新疆妇女》(维吾尔文)杂志是新疆最早的社科类期刊之一。十年浩劫中,《新疆妇女》在新疆期刊中一度消失。1981年,复刊后的《新疆妇女》(维吾尔文)的发行量只有5000份。它当时是全疆少数民族妇女唯一的一本读物。随后,逐年攀升的发行量带给这位宠儿最大的青睐,1997年,一举突破10万份大关。
Nowadays, the competition of journals has not only limited to the difference between the contents of the articles, but also has the masters of the initiative in the market who pay attention to the operation and operation outside the article, so as to build around the core concept from the inside to the outside, Run your own brand. The success of the “Xinjiang Women” (Uighur), hosted by the women’s federations in the autonomous regions, the women’s federations in the autonomous regions and the women’s federations in the Yili Prefecture, was exactly achieved on such a grand occasion. Founded in 1954, “Xinjiang Women” (Uyghur) magazine is one of the earliest social science journals in Xinjiang. In the decade-long catastrophe, “Xinjiang Women” vanished in Xinjiang periodicals. In 1981, there were only 5,000 copies of the “Xinjiang Women” (Uighur) after the republication. It was the only reading material for ethnic minority women in Xinjiang at that time. Subsequently, the year-on-year volume of circulation brought the greatest favor to this darling. In 1997, it exceeded 100,000 marks in one fell swoop.