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美国业内颇有名气的林菲尔德集团一个多月前来到上海开始了它的“寻觅”计划。作为一家财务公司.林菲尔德集团从事投资银行业务.由于中国尚未放开这项领域.林菲尔德在上海的机构只是办事处性质。之所以等不到中国正式“入世”后再从容进来.除了有为大举进军国内市场打前哨的原因外.一个更为迫切的任务促使他们快马加鞭——他们已接受了一家跨国广告公司的委托.在中国市场寻找合作伙伴.对象是那些经营有特色、业绩颇优的大中型广告公司.据悉.目前已有十多家广告公司进入了林菲尔德的视线。
The well-known Linfield Group in the United States started its “search” program in Shanghai more than a month ago. As a financial company, Lingfield Group is engaged in investment banking, as China has not yet liberalized the field and Lingfield’s Shanghai office is office-based. The reason why China can not wait until China is formally “WTO entry” and calm in. In addition to the reasons for the massive push into the domestic market, a more urgent task to urge them to speed up - they have accepted a multinational advertising company Entrusted. Looking for partners in the Chinese market. The target is those who operate a distinctive, well-performing large and medium-sized advertising company.It is reported that there are currently more than a dozen advertising companies into the Lingfield vision.