随着数字化技术的发展,电脑硬件的更新换代,互联网技术迅速普及,新媒体已经成为人们交流信息、传情达意的最重要的载体,新媒体作为现代社会信息流中不可或缺的组成部分,不但具有报纸、广播、电视等传播媒介及时传播信息的一般功能,而且还具有多媒体、实时性和交互性传播信息的独特优势,在这一条件背景下存在着的高速公路行业文化传播也因此面临前所未有的巨大发展空间和挑战。 With the development of digital technology, the upgrading of computer hardware and the rapid popularization of Internet technology, new media has become the most important carrier for people to exchange information and express their affections. New media, as an indispensable part of the information flow in modern society, not only It possesses the general function of timely dissemination of information by the media such as newspapers, radio and television, but also has the unique advantages of multimedia, real-time and interactive information dissemination. Therefore, the highway industry culture spread under this condition is also unprecedented Great room for development and challenges.