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事岀有因:北京汽车收购Saab全部知识产权,我国车企第三次成功的海外并购2012年11月22日,北京汽车在广州车展于媒体日正式发布了全新中高端轿车品牌“绅宝”。“绅宝”源于我国对于瑞典品牌萨博(Saab)的另一种称谓,也很巧妙地表明了这个品牌的渊源。在经历全球范围的经济危机之后,作为通用旗下子品牌,风雨飘摇中的Saab终于失去了最后一根救命稻草。在经历了来自4个国家5方企业的并购谈判后,北京汽车收购萨博知识产权最终获得了萨博汽车董事会、通用汽车董事会和美国政府的批准,并在短短2
Something happened: Beijing Automotive acquired all the intellectual property rights of Saab, the third successful Chinese car companies overseas mergers and acquisitions November 22, 2012, Beijing Auto at the Guangzhou Auto Show officially released on the media day a new high-end car brand “. ”Saab" from our country for the Swedish brand Saab (Saab) another title, but also very cleverly shows the origin of the brand. After experiencing a global economic crisis, as a sub-brand of General Motors, Saab finally lost the last straw. After experiencing the merger and acquisition negotiations of 5-party companies from 4 countries, Beijing Automotive acquired Saber intellectual property rights finally obtained the approval of Saab Automobile Board, General Motors Board of Directors and the U.S. government, and in just 2