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新媒体相对于传统的报刊、广播等传播媒介而言,是一种新的媒体形态。与传统媒介相比,传播方式更加便捷,传播内容更加丰富,在传播的过程中更强调主客体的互动性。新媒体时代到来以后对人类社会生活及生产方式产生了巨大的影响,引起了相关领域的变革。伴随着互联网技术的兴起与成熟,数字化的新媒体迅速席卷社会生产的各个领域,广告、新闻等大众传媒都与新媒体有着千丝万缕的联系。当下人类社会已经进入一个信息时代,新媒体不再是为少数人掌握的精英媒体,而已经完全进入大众媒体和个人媒体
Compared with the traditional newspapers and broadcast media, the new media is a new form of media. Compared with traditional media, the mode of communication is more convenient and the content of communication is richer. In the process of communication, the interaction between subject and object is emphasized. After the advent of the new media era, it has had a tremendous impact on the lifestyles and modes of production of mankind, causing changes in related fields. With the rise and maturity of Internet technology, digital new media swiftly swept through all fields of social production. The mass media such as advertisements and news are all inextricably linked with the new media. Now that human society has entered an information age, new media cease to be the elite media for the minority and have fully entered the mass media and personal media