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本文以近期出版的《我是马政委》等体育图书为例,分析体育图书明星效应的诞生、延续和再现,并认为体育名人图书成功的关键在于充分利用明星“神话”的作用机制,实现传播效果。
This paper takes the recently published sports books such as “I’m the Political Commissar of Ma” as an example to analyze the birth, continuation and reappearance of the celebrity effect of sports books. I think the key to the success of sports celebrities lies in making full use of the function mechanism of celebrity To achieve the dissemination of results.