社会主义市场经济体制的探索与建立,使中国的市场日益发生着深刻而剧烈的变革,众多的厂商已把目光从企业的市场营销转向了社会的市场营销。厂商从满足社会现实的购买需求转向社会潜在的购买需求,更注重社会和消费者长远利益的满足。厂商在广告宣传策略和表现手法上突出了品牌形象的塑造与维护,着眼于广告主与消费者的全面沟通。 The exploration and establishment of the socialist market economic system has brought profound and drastic changes to the Chinese market day by day. Many manufacturers have turned their attention from the marketing of enterprises to the marketing of the society. Manufacturers to meet the social reality of the purchase needs to social potential purchase needs, pay more attention to social and long-term interests of consumers to meet. Manufacturers in the advertising strategy and performance practices highlight the brand image of the shape and maintenance, focusing on advertisers and consumers in full communication.