对于制造业而言,最大的挑战是认识你的顾客。与零售商不同,制造商一般都离顾客较远。比如说,汽车制造商传统的做法是,把车卖给经销商,再由它们来卖给顾客。所以20年前,几乎没有汽车厂商认识它们的顾客。但现在,通过联网、智能的汽车,它们可以和顾客联系在一起,知道顾客喜欢什么样的娱乐,多久保养一次汽车等等。为了做到更多的事情,提供服务给顾客,你必须了解顾客需要什么,并且和他们互动。这对一些制造企业来说可能是个挑战,因为它们多数是由工程师组成的,而工 The biggest challenge for manufacturing is getting to know your customers. Unlike retailers, manufacturers are generally far from customers. For example, car makers traditionally sell cars to dealers who sell them to customers. So 20 years ago, few car manufacturers knew their customers. But now, with networking and smart cars, they can connect with customers, know what kind of entertainment their customers enjoy, how often they maintain their car, and more. In order to do more to provide services to customers, you must understand what customers want and interact with them. This may be a challenge for some manufacturing companies because most of them are engineers, and workers