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奥运系列媒介:北京晚报版面:1/2版版位:奥运2000投放日期:2000年8月广告语:晚报,不晚报/夺金不晚报记忆残余信息:文字记忆度:较高好感度:高入选理由:以报纸叠加构成的五环形状非常有观、形象。广告语以正规的图章形式出现,让人值得信赖。“晚报,不晚报”、“夺金不晚报”的口号——响亮、动人、诚实、中肯。整个广告是文字与图象的完美结合,形象地表达了《北京晚报》及时报道奥运赛事的主题。这就是这个广告的成功之处——了解消费者心理。整个广告虽然简洁,但是却把主题形象上地表现出来。
Olympic Series Media: Beijing Evening News Edition: 1/2 Edition Edition: Olympic 2000 Release Date: August 2000 Advertising slogan: Evening News, Evening News / Gold is not too late Report memory residual information: text Memory: higher Feel: high Selected reasons: the composition of the five-ring newspaper superimposed shape is very concept, image. Advertising slogans appear in the form of formal, people trustworthy. “Evening News, not later than newspaper ”, “gold is not too late, ” slogan - loud, touching, honest, fair. The whole advertisement is the perfect combination of characters and images, vividly expressing the theme of “Beijing Evening News” reporting Olympic events in time. This is where the ad is successful - to understand consumer psychology. Although the entire advertisement is concise, but the theme image on the show.