论文部分内容阅读
今年8月8日是北京奥运会一周年,“意大利超级杯”足球盛宴当日在鸟巢上演。为增加收入,主办方欲拍卖鸟巢八万座套的冠名权。7日下午,北京国际会议中心聚集了逾40家国内外媒体记者,等待拍卖会的开始。然而,拍卖会伊始,会场突然宣布,冠名权直接“赠予”台湾水果大王黄一钟。
August 8 this year is the first anniversary of the Beijing Olympic Games, “Italian Super Cup ” football feast staged in the nest on the day. To increase revenue, the organizers want to auction 80,000 bird nest nest naming rights. On the afternoon of the 7th, Beijing International Convention Center gathered more than 40 domestic and foreign media reporters for the start of the auction. However, at the beginning of the auction, the venue suddenly announced that the naming right was “” awarded to Wong Tai Chung, a Taiwanese fruit king.