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本文系“电视艺术理论名家系列访谈”之八。杨伟光教授从世界电视发展的前沿入手,分析了中国电视与世界一流大台的现实差距,确立了经典文化国际传播的重要意义,并就此展开了对中国电视艺术价值实现和内容生产的理论考察,着重分析了中国电视艺术生产战略中的优秀节目为王、精品意识、大制作等一系列论题,进而建设性地提出了中国电视在理论、机制、组织等多个层面的创新之路。
This article is “TV Art Theory Series Interview Series” eight. Starting with the frontier of world TV development, Professor Yang Weiguang analyzed the reality gap between Chinese TV and world-class great platform and established the significance of international spread of classical culture. In this connection, he started the theoretical investigation on the realization of Chinese television art and content production, It mainly analyzes a series of topics such as excellent program, boutique awareness and big production in the production strategy of Chinese TV art, and then puts forward constructively the innovation road of China TV in many aspects such as theory, mechanism and organization.